Tuesday, May 19, 2020
Ã¢â¬Å"To be, or not to be: that is the questionÃ¢â¬ (Shakespeare 3.1.56). Audiences know ShakespeareÃ¢â¬â¢s Hamlet as a play that contains frequent meditations on suicide, yet despite suicideÃ¢â¬â¢s obvious religious connections, audiences do not often consider how religion as a whole functions within the play. This lack of awareness partially results from the subtlety of many of HamletÃ¢â¬â¢s religious elements. Through his religious references and the resulting emphasis on the gravity of the sins of murder and suicide, Shakespeare clarifies the contradictory attitude given to these sins and illuminates that the characters practice religion inconsistently and hypocritically because their concern is ultimately for their reputation in a Christian world rather than truly for their religion. Shakespeare relies on allusions to demonstrate to his audience that Christian morals rule the world of Hamlet and that steep penalties exist for those who disobey these rules. For example, during one of OpheliaÃ¢â¬â¢s grief fueled rants in Act 4, she tells Claudius: Ã¢â¬Å"Well, God dild you! They say the owl was a/bakerÃ¢â¬â¢s daughter. Lord, we know what we are, but/know not what we may be. God be at your table!Ã¢â¬ (Shakespeare 4.5.42-44). Although OpheliaÃ¢â¬â¢s remark clearly references religion, as evidenced by her references to God, the exact meaning of her words requires knowledge about her biblical allusion. She references a religious tale about a bakerÃ¢â¬â¢s daughter who God turned into an owl for refusing to give bread. ThisShow MoreRelated The Politics of Contemporary Approaches to Shakespeare Essay3166 Words Ã |Ã 13 PagesAbstract Postmodern performance of Shakespeare, particularity in film, is characterized by a subjective experience within the play not an objective experience from the play. Under postmodernism, Shakespeare undergoes theorizing, deconstruction, displacement or death of the author, textual criticism, and cultural and political relativism but fails to produce solid answers. Postmodern Shakepseare does not offer new meanings but new and more possibilities for contemplating meaning. This fails bothRead MoreDeveloping Management Skills404131 Words Ã |Ã 1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words Ã |Ã 1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers
Wednesday, May 6, 2020
Current Market Conditions Team B Gladys Arroyo, Antoinetthe, Sonja Cynel, Adriana Cedant and Sandra Florez ECO/365 Principles of Microeconomics University of Phoenix 4/26/2008 Market Structure of the Carbonated Drinks Industry The carbonated drink industry is a very extensive worldwide and has also encouraged an increase in similar industries such as the packaging field that handles the production of cans, glass, and plastic bottles for example, and at the same time is generating significant revenue for additional service industries like advertising. The carbonated drink industry consists of the raw material retailers and providers. Most of the time, the larger beverage firms have leading positions in theÃ¢â¬ ¦show more contentÃ¢â¬ ¦When launching into this industry the new product needs to be admired by consumers, retailers and wholesalers. The advertising campaign must be able to convince merchants and retailers to stock the new brand. With the existence of Coca Cola, Pepsi and Cadbury Schweppes the new brand will have to compete for shelf space. These top competitors have already established a strong image in the customerÃ¢â¬â¢s mind. Merchants or retailers will acquire many risks in dedicat ing shelf space to the new brand. Therefore, the new brand or product must be able to provide compensation for space. Price elasticity of demand Elasticity plays an important part when carbonated soft drink when companies are trying to determine how to price its product, and order attributes. These companies will need to understand how quantity responds to a change in price in order to achieve their revenue and margin goals. This research can be collected from customers, products, and competition. With more decisions that consumers can pick from, pricing will have a larger effect on the quantity demanded by the consumer. A large array of satisfactory substitutes that consumers can choose from such as Coca Cola, Pepsi, Ritz and Publix brand cola. Moreover, this makes the carbonated soft drink a high demand elastic commodity. If there would only be once choice that consumers could buy from (for example, Pepsi) then this would be considered inelastic as ourShow MoreRelatedCurrent Market Condition2171 Words Ã |Ã 9 PagesCurrent Market Conditions Competitive The purpose of this analysis is for the strategic planning group to consider developing a new proposed product. Our sponsor, the marketing director, has asked our strategic planning team to perform a competitive market analysis to determine the productÃ¢â¬â¢s potential success. The analysis will focus on our primary competitor in the productÃ¢â¬â¢s market. The reason for this current market conditions competitive analysis is to assist Levi Strauss amp; Co. in theirRead MoreCurrent Market Conditions of FedEx1745 Words Ã |Ã 7 PagesMERGEFORMAT Ã¯ ¿ ½1Ã¯ ¿ ½ Current Market Conditions - FedEx March 1, 2010 University of Phoenix Ã¯ ¿ ½ Ã¯ ¿ ½ Current Market Conditions - FedEx INTRODUCTION The purpose of this paper is to review the current market conditions for FedEx. Like many organizations, FedEx is faced with different market conditions on a regular basis. Team A has reviewed some of the market conditions and addresses which ones will or will not change. The research that Team A compiled together are conditions such as market structure, impactRead MoreCurrent Market Conditions Paper2160 Words Ã |Ã 9 PagesCurrent Market Conditions Paper ECO 365 University of Phoenix April 6, 2011 Introduction In a society that has seen such a drastic downturn in the economy, people are searching for the best possible bargains they can find. People across the United States are looking for ways to save money; thus, searching for stores that will provide them with everything they need at a lower cost. Companies all over the United States are fighting to stay competitive and are seekingRead MoreCurrent Market Conditions Competitive Analysis1592 Words Ã |Ã 7 PagesCurrent Market Conditions Competitive Analysis ECO/365 March 4th, 2013 Week 3 team assignment Current Market Conditions Competitive Analysis Introduction In a society that has seen historical economic fluctuations and shifts in oneÃ¢â¬â¢s long-term employment, consumers are searching for the best bargains they can find. Consumers across the United States are looking for ways to save money; thus, searching for stores that will provide them with everything they need at a lower cost. CompaniesRead MoreCurrent Market Conditions: A Competitive Analysis1615 Words Ã |Ã 6 PagesCurrent Market Conditions Competitive Analysis Competitor analysis is a tool used in marketing as well as strategic management whereby an assessment of the strengths and weaknesses of an organizations both current and potential competitors is done. A useful technique in carrying out a competitor analysis is the construction of a competitor array. This is done through various steps first identification of the industry that the organization wants to venture into. This encompasses the scope and natureRead MoreCurrent Market Conditions Competitive Analysis1506 Words Ã |Ã 7 PagesCurrent Market Conditions Competitive Analysis As a strategic planning group at Target, the group decided to develop a new product; a device similar to the MP3 player. This paper will discuss the results of the competitive market analysis and the products potential success after comparison to the primary competitors in the products market; Apple, Inc. It will also discuss a short history on AppleÃ¢â¬â¢s MP3 player, the factors that affect demand, supply, equilibrium prices in the market, and any issuesRead MoreCurrent Market Condition Competitive Analysis1646 Words Ã |Ã 7 PagesÃ¯ » ¿Current Market Conditions Competitive Analysis John Smith ECO/365 January 1, 2020 University of Phoenix Jane Doe Current Market Conditions Competitive Analysis Internet streaming alternatives for traditional television and radio are becoming increasingly popular. Companies such as Netflix, Hulu Plus, Pandora, Spotify, and the like are used in the everyday lives of a large percentage of Americans. Here at Team A Corp. we want to develop a device to bring all of these Internet alternativesRead MoreFedEx - Current Market Trends and Conditions4927 Words Ã |Ã 20 PagesProject Overview Ã¯ ¿ ½ PAGE * MERGEFORMAT Ã¯ ¿ ½19Ã¯ ¿ ½ Current Market Trends and Conditions-FedEx March 15, 2010 University of Phoenix FEDEX - CURRENT MARKET TRENDS AND CONDITIONS The purpose of this paper is review the current market trends and conditions for FedEx. There are numerous ways that a company can become a success or become a failure. The market trends and conditions are just of those reasons. Team A has analyzed the market trends and conditions by reviewing FedExs operating structure, competitorsRead MoreCurrent Market Conditions Competitive Analysis2322 Words Ã |Ã 10 PagesCurrent Market Conditions Competitive Analysis Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (Ã¢â¬Å"The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as theRead MoreCurrent Market Conditions Competitive Analysis1606 Words Ã |Ã 7 PagesCurrent Market Conditions Competitive Analysis The product that I have selected will be in the telecommunication arena. There are four major companies that compete for exclusivity for marketing purposes over my elected product of Apple product/s. There is one major competitor to my product and that would be Samsung and Sony, however, the smart-phone is no comparison to any other phone in my era to date. The companies listed all sell Apple products. ( Sprint, T-Mobile, Verizon, and AT T ) The
Every university has a set of rules and regulations to be followed by the students. Students are obligated to follow the rules or else there is an equivalent punishment for every violation. In Feati University, the students have certain sets of rules to be followed. Recently, the Administration in FEATI University has strictly implemented the new school uniform regulations, resulting to an increase on the number of students who violate the UniversityÃ¢â¬â¢s dress code.Because of this, many students voiced out their concerns and sentiments. Terno (2008) stated that each student has the right to express their style and trends. However, the administration did not put into account the difficulty on the studentsÃ¢â¬â¢ side to comply with such requirement. This research focuses on the reasons why first year students keep on violating school regulations. Moreover many emphasized that the dress code is a crucial part in entering the school campus even the working students are also required to abide the newly implemented dress code. We will write a custom essay sample on Rules and Regulations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Statement of the Problem To determine what is the main reason why first year students keep on violating the new implemented dress code assigned by the university. 1. Contrast of the previous dress code from the new one. 1. 1Restriction 1. 2Limitation 1. 3Implication 2. Is the newly implemented dress code of Feati University is too strict? Significance of the Study It will enable the administration of Feati University to know the reasons why students keep on violating the implemented dress code.To make the university aware of the problem so that they may come up with a solution to lessen the percentage of students that keep on violating the implemented dress code. It will enable the students to minimize the number of violations they might commit by informing them of the penalties and for them avoid committing violations. Scope and Delimitation This study focuses in determining the reasons why first year students keep on violating the new implemented dress code by Feati University. This study is delimited to the first year students from varying departments in Feati University in determining why they violate the dress code.
Wednesday, April 22, 2020
The Effects of Autotune on the Music Industry Essay Throughout the years, musicians and artists have used many different techniques in order to make themselves sound different and to sell records. Quite recently, many musicians and artists have been using a pitch correcting program called Autotune. One rapper/hip-hop artist, T-Pain, is mainly responsible for transforming the use of Autotune. Autotune was first invented in 1997 by Dr. Harold Ã¢â¬Å"AndyÃ¢â¬ Hildebrand. Dr. Hildebrand founded Antares Audio Technologies in 1990 after working as a research scientist for Exxon from 1976 until 1989, when he realized that the same technology he used to detect oil reserves in the sea floor could also be used to correct a singerÃ¢â¬â¢s unruly notes. After leaving Exxon, Hildebrand created a program called Infinity, which allowed musicians and producers to created endless loops of multiple instruments in samples. Due to the success Infinity had attained, the Dr. had decided to move on to his next task at hand. In 1997, Auto-Tune was released. Auto-Tune was a program designed to fix and correct pitch problems in not only singers, but other musicians who played instruments as well. The release of the program gained instant notoriety, as Auto-Tune became an instant phenomenon and grew to become the largest-selling plug-in of all time (www. antarestech. com). Auto-Tune is based on Ã¢â¬Å"phase vocoding technologyÃ¢â¬ , which is an analysis-synthesis algorithm. The software detects the pitch of the voice of the singer or the instrument of the artist, analyzes the pitch along with the overtones and content, and then autocorrects the notes to the desired/correct pitch (www. ow-to-guide. net). In the years following the development and release of Auto-Tune, there wasnÃ¢â¬â¢t much commercial use of the product. The first big hit to feature the use of Auto-Tune was CherÃ¢â¬â¢s Ã¢â¬Å"BelieveÃ¢â¬ in 1998 (Blame Cher). Since then, many prominent artists have featured the use of Auto-Tune, such as Kanye West, Lady GaGa, Ke$ha , and of course, T-Pain. About ten years before the release of Auto-Tune, a young boy by the name of Faheem Rasheed Najm was born in Tallahassee, Florida. This young boy would later grow up to become better known as his stage name, T-Pain. We will write a custom essay sample on The Effects of Autotune on the Music Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Effects of Autotune on the Music Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Effects of Autotune on the Music Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the winter of 2005, T-Pain released his debut album Ã¢â¬Å"Rappa Ternt SangaÃ¢â¬ and it debuted at #40 on the Billboard 200, dropping some, and then eventually climbing up to #33 over the next few weeks. Since then, T-Pain has released a total of 3 full length albums and has produced many hits for himself, as well as producing many hits for other rappers and artists. He has been nominated for many awards, and has won 13 (www. t-pain. net). In September of 2009, Smule introduced and released the Ã¢â¬Å"I am T-PainÃ¢â¬ application in the app store for download on all iPhones. The application allows its user to simply talk into the microphone and record messages, notes, or even record songs over pre-recorded beats and then Auto-Tune your voice and send your messages to friends (www. iamtpain. smule. com). After CherÃ¢â¬â¢s Ã¢â¬Å"BelieveÃ¢â¬ in 1998, Auto-Tune went out of fashion and no artists were using it. In 2003, back when T-Pain was a little-known artist, he was recording a song in the studio when he put Auto-Tune on his voice. In an article from Time. com, T-Pain said that Ã¢â¬Å"It just worked for my voiceÃ¢â¬ ¦ And there wasnÃ¢â¬â¢t anyone else doing it. Years have passed since T-PainÃ¢â¬â¢s first experiments with Auto-Tune, and much has changed since then. Since T-PainÃ¢â¬â¢s Ã¢â¬Å"Rappa Ternt SangaÃ¢â¬ debuted in 2005, he has had 12 singles in the top 10, dozens on award nominations, and serves as the inspiration behind much of the music of many artists we listen to and love today. While Kanye West was recording his hit album Ã¢â ¬Ë808s and HeartbreakÃ¢â¬â¢ Kanye flew T-Pain to Hawaii to find out ways that Auto-Tune could be tweaked and manipulated to find new ways of singing. P Diddy offered T-Pain a percentage of the profits off of his next album if T-Pain would give him lessons on how to use Auto-Tune. T-Pain also says of Auto-Tune that Ã¢â¬Å"Ã¢â¬ ¦You can use it to change the mood of a recordÃ¢â¬ . This is most prominent in Kanye WestÃ¢â¬â¢s Ã¢â¬Å"808s and HeartbreakÃ¢â¬ , in which he uses the same Auto-Tune effect that T-Pain uses on his hit single Ã¢â¬Å"Chopped N SkrewedÃ¢â¬ to produce a ghost-like and cold aura that branded the album as one of the yearÃ¢â¬â¢s best (www. time. com). Although T-Pain started Auto-Tuning his voice because nobody else was doing it and he wanted to sound different, nowadays it seems that just about everybody sounds the same. Ã¢â¬Å"It used to make me sound differentÃ¢â¬ ¦ Now I sound like everybody else againÃ¢â¬ said T-Pain (The New Tune). In response to the sudden explosion of artists that are using Auto-Tune, T-Pain said that people need to start paying him respect Ã¢â¬â and paying him literally Ã¢â¬â for their use of Auto-Tune. T-Pain said that other artists are ruining the use of Auto-Tune and that itÃ¢â¬â¢s basically over for them unless they start to pay up (www. mtv. com). While many people may criticize and ridicule the use of Auto-Tune and talk about how it is Ã¢â¬Å"ruiningÃ¢â¬ the music industry by leading people to believe that recording artists are pitch-perfect, there is one thing that nobody can deny; it sells records. And there is nothing that musicians and artists want to do more than sell records. Auto-Tune was originally intended to help oil companies find out where oil reserves are save companies lots of money by not having to dig up the group looking for oil when they could find out just where the oil was. Over the course of time, that program evolved into one of the most prominent and recurring effects in the music industry. Although Auto-Tune has its benefits in the music industry, it also has its drawbacks as well. The British television show The X factor had a very controversial week in August when the producers of the show decided to Auto-Tune the voice of one of their contestants. Many people found this outrageous due to the fact that it was a singing competition and the voices of the people they would be paying to vote for were being altered (Blame Cher). This example directly relates to T-Pain because without T-PainÃ¢â¬â¢s use of Auto-Tune, the effect would never have been so popular and would never have been featured on a hit television show. The use of Auto-Tune represents many phonographic effects. The development of Auto-Tune is a direct result of recordability. Without the ability to record music, Auto-Tune would have never been developed and music today would not be what it is. Also, Auto-Tune is a clearly a result of the phonographic effect of manipulability due to its ability to obviously manipulate the way that music sounds T-Pain drastically changed the use of Auto-Tune in pop-culture by paving the way for other artists and taking a pitch-correcting program and turning it into a trademark for himself to be remember by for years to come. Works Cited Antares History. Ã Antares Audio Technologies. Web. 26 Oct. 2010. . Gleeson, Sinead. LexisNexisÃ ® Academic Library Solutions. Ã Business Solutions Software for Legal, Education and Government | LexisNexis. 25 Aug. 2010. Web. 26 Oct. 2010. . How Does Autotune Work. Ã How Does Autotune Work. Web. 26 Oct. 2010. . I Am T-Pain. Web. 26 Oct. 2010. . Reid, Shaheem. T-Pain Says Its Time For Everybody Else To Stop Using Auto-Tune Music, Celebrity, Artist News | MTV. Ã New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. 9 Nov. 2008. Web. 26 Oct. 2010. . Reid, Shaheem. T-Pain Says Its Time. Ã New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. 19 Nov. 2008. Web. 26 Oct. 2010. . Soeder, John. LexisNexisÃ ® Academic Library Solutions. Ã Business Solutions Software for Legal, Education and Government | LexisNexis. 30 Dec. 2008. Web. 26 Oct. 2010. . T-Pain Biography. Ã T-Pain Home | The Official T-Pain Site. Web. 26 Oct. 2010. . Tyrangiel, Josh. Auto-Tune: Why Pop Music Sounds Perfect TIME. Ã TIME. com. 5 Feb. 2009. Web. 26 Oct. 2010. .
Monday, March 16, 2020
Hearst essays William Randolph Hearst and Citizen Kane Citizen Kane has often been considered one the best film ever made. This film is about a conflict between two twentieth century icons, the publisher William Randolph Hearst and the prodigy of his time, Orson Welles. This movie was nominated for nine Academy Awards, but is booted off the stage with only one award, for Best Screenplay. This was due to the great pressure from one of the most powerful men in the nation, the man that Citizen Kane portrayed as a corrupt power hungry man, William Randolph Hearst. There is no way that one cannot ignore the striking similarities between Hearst and Kane. Orson Welles included a few details about the young Kanes life that, anyone with some knowledge of Hearst life, would set anyone thinking about the newspaper giants life. Shortly after the film begins, a reporter is seen trying to discover the meaning of Kanes last words rosebud. This reporter begins his search by going through the records of Kanes guardian Thatcher. The scene then begins to come to life in the midwinter that takes place at the Kanes house. Kanes mother has come into one of the richest gold mines in the world, and at age twenty-five, Kane will inherit this sixty million dollar fortune. His mother becomes doubtful of the education system in Colorado; therefore she decides to send her son to study with Thatcher. Hearsts parents came by their money through gold mines, so both Kane and Hearst were raised with golden spoon in their mouths. Kane is devoted to his mother as Hearst was likewise to that. Both men pay heed to their mothers wishes while their fathers seem to be less powerful and were not as influential as their mothers. Kanes dying word, the name of his childhood sled Rosebud, is a town twenty miles east of where the Hearsts parents grew up. Everything from the newsreel at the start ...
Saturday, February 29, 2020
A Case Study On Brand Equity Marketing Essay Brand equity can be viewed both as an intangible or tangible asset and or liability. The tangible being the monetary value of a brand and best viewed as the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. To best illustrate this point would be a supermarket, they frequently sell unbranded versions of name brand products. The branded and unbranded products are produced by the same companies, but they carry a generic brand or store brand label like No Name or Home brand. Store brands sell for significantly less than their name brand counterparts, even when the contents are identical. This price difference is the monetary value of the brand name. However, according to (Aaker,1996) the most important assets of any business are intangible: its company name, brand, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources su ch as patents, trademarks, and channel relationships. The intangible value associated with a product that can not be accounted for by price or features is illustrated by globally renowned company Nike. I has created many intangible benefits for their athletic products by associating them with star athletes. Children and adults want to wear NikeÃ¢â¬â¢s products to feel some association with these star athletes (Ã¢â¬Å"be like Mike.Ã¢â¬ ) The marketing image that has been created for Nike is the driving force of the demand for the products rather than the physical features. Buyers are willing to pay extremely high price premiums over lesser known brands which may offer the same, or better, product quality and features. Ideally brand equity is a set of assets (and liabilities) linked to a brandÃ¢â¬â¢s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or that firmÃ¢â¬â¢s customers.(Aaker,1996) These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings. (Aaker, 1996) The overall description of Brand Equity incorporates the ability to provide added value to companyÃ¢â¬â¢s products and services. This added value can be an advantage to charge price premiums, lower marketing costs and offer greater opportunities for customer purchase The assets/ advantages of brand equity: Allows you to charge a price premium compared to competitors with less brand equity. Strong brand names simplify the decision process for low-cost and non-essential products. Brand name can give comfort to buyers unsure of their decision by reducing their perceived risk. Maintain higher awareness of your products. Use as leverage when introducing new products. Often interpreted as an indicator of quality. High Brand Equity makes sure your products are included in most consumers consideration set. Your brand can be linked to a quality image that buyers want to be associated with. Offer a strong defense against new products and new competitors. Can lead to higher rates of product trial and repeat purchasing due to buyersÃ¢â¬â¢ awareness of your brand, approval of its image/reputation and trust in its quality.
Thursday, February 13, 2020
Methods of Identifying and Preventing SQL Attacks - Research Paper Example The other sections cover the preventive methods, where the methods are also discussed with an illustration using diagrams. Keywords: SQLIA, WebSSARI, WAVE, AMNESIA, SQL DOM, tautology Introduction There are numerous web applications used by various companies and organizations in order to provide services to users, such as online banking and shopping, hence establishing a need to develop a database. These web applications contain confidential information such as the customerÃ¢â¬â¢s financial records, thus making these applications frequent targets for attackers. The attack to the SQL is referred to as the SQL injection, which gives attackers unauthorized access to the databases of underlying Web applications (Huang, Yu, Hang, and Tsai 148). Therefore, these attackers are able to leak, modify and delete information which is stored on these databases, thus resulting in problems for the organization. In this case, the paper will discuss issues related to detection and prevention of SQL attacks. Commercial and governmental institutions are the common victims of SQL injection attacks (SQLIAs) due to insufficiency in the input validation. In fact, these cases occur when Web application receives a user input, thus using it for building a database query without ample validation, hence creating a chance for an attacker to utilize the vulnerability. The vulnerability of the databases to SQL injections has been regarded as the most serious threat for a Web application (Wassermann and Su, 78). This creates a form of vulnerability to SQL injection, thus allowing the attacker to have accessibility to the underlying databases, and it results in security violations since the information in these databases is sensitive. The implications of SQL injections are issues such as loss of credentials, theft, and fraud, and in other cases, the attackers are able to use the vulnerability to acquire control and corrupt the system hosting the Web application. The diagram illustrates an SQ L injection, whereby an attacker uses a client through the firewall into the web application where access to SQL server is achieved and sensitive application data is disclosed. Methods of Identifying SQL Attacks Numerous methods can be applied in detecting SQL injection attacks, and one of them is the Intrusion Detection System (IDS), which is based on a machine learning technique and application of a set of distinctive application queries. Moreover, this technique relates to a model of distinctive queries and a function of monitoring application at runtime in order to identify the queries that are not matching the model (Pietraszek and Vanden 2). Therefore, this makes the system have the ability to detect attacks effectively, though there are basic demerits of learning based techniques since they do not offer a guarantee concerning the detection abilities. In fact, the detection abilities are dependent on the quality of the training set applied; thus, a poor training set can result in the generation of large numbers of false positive and negative by the learning technique (Valeur, Mutz, and Vigna 40). The diagram shows the locations of the Intrusion Detection System (IDS), whereby there are two sensors located at both sides of the firewall in order to detect any intrusion from the Internet before and after penetrating the firewall.Ã