Essay Current Market Conditions - 958 Words

Current Market Conditions Team B Gladys Arroyo, Antoinetthe, Sonja Cynel, Adriana Cedant and Sandra Florez ECO/365 Principles of Microeconomics University of Phoenix 4/26/2008 Market Structure of the Carbonated Drinks Industry The carbonated drink industry is a very extensive worldwide and has also encouraged an increase in similar industries such as the packaging field that handles the production of cans, glass, and plastic bottles for example, and at the same time is generating significant revenue for additional service industries like advertising. The carbonated drink industry consists of the raw material retailers and providers. Most of the time, the larger beverage firms have leading positions in the†¦show more content†¦When launching into this industry the new product needs to be admired by consumers, retailers and wholesalers. The advertising campaign must be able to convince merchants and retailers to stock the new brand. With the existence of Coca Cola, Pepsi and Cadbury Schweppes the new brand will have to compete for shelf space. These top competitors have already established a strong image in the customer’s mind. Merchants or retailers will acquire many risks in dedicat ing shelf space to the new brand. Therefore, the new brand or product must be able to provide compensation for space. Price elasticity of demand Elasticity plays an important part when carbonated soft drink when companies are trying to determine how to price its product, and order attributes. These companies will need to understand how quantity responds to a change in price in order to achieve their revenue and margin goals. This research can be collected from customers, products, and competition. With more decisions that consumers can pick from, pricing will have a larger effect on the quantity demanded by the consumer. A large array of satisfactory substitutes that consumers can choose from such as Coca Cola, Pepsi, Ritz and Publix brand cola. Moreover, this makes the carbonated soft drink a high demand elastic commodity. If there would only be once choice that consumers could buy from (for example, Pepsi) then this would be considered inelastic as ourShow MoreRelatedCurrent Market Condition2171 Words   |  9 PagesCurrent Market Conditions Competitive The purpose of this analysis is for the strategic planning group to consider developing a new proposed product. Our sponsor, the marketing director, has asked our strategic planning team to perform a competitive market analysis to determine the product’s potential success. The analysis will focus on our primary competitor in the product’s market. The reason for this current market conditions competitive analysis is to assist Levi Strauss amp; Co. in theirRead MoreCurrent Market Conditions of FedEx1745 Words   |  7 PagesMERGEFORMAT ï ¿ ½1ï ¿ ½ Current Market Conditions - FedEx March 1, 2010 University of Phoenix ï ¿ ½ ï ¿ ½ Current Market Conditions - FedEx INTRODUCTION The purpose of this paper is to review the current market conditions for FedEx. Like many organizations, FedEx is faced with different market conditions on a regular basis. Team A has reviewed some of the market conditions and addresses which ones will or will not change. The research that Team A compiled together are conditions such as market structure, impactRead MoreCurrent Market Conditions Paper2160 Words   |  9 PagesCurrent Market Conditions Paper ECO 365 University of Phoenix April 6, 2011 Introduction In a society that has seen such a drastic downturn in the economy, people are searching for the best possible bargains they can find. People across the United States are looking for ways to save money; thus, searching for stores that will provide them with everything they need at a lower cost. Companies all over the United States are fighting to stay competitive and are seekingRead MoreCurrent Market Conditions Competitive Analysis1592 Words   |  7 PagesCurrent Market Conditions Competitive Analysis ECO/365 March 4th, 2013 Week 3 team assignment Current Market Conditions Competitive Analysis Introduction In a society that has seen historical economic fluctuations and shifts in one’s long-term employment, consumers are searching for the best bargains they can find. Consumers across the United States are looking for ways to save money; thus, searching for stores that will provide them with everything they need at a lower cost. CompaniesRead MoreCurrent Market Conditions: A Competitive Analysis1615 Words   |  6 PagesCurrent Market Conditions Competitive Analysis Competitor analysis is a tool used in marketing as well as strategic management whereby an assessment of the strengths and weaknesses of an organizations both current and potential competitors is done. A useful technique in carrying out a competitor analysis is the construction of a competitor array. This is done through various steps first identification of the industry that the organization wants to venture into. This encompasses the scope and natureRead MoreCurrent Market Conditions Competitive Analysis1506 Words   |  7 PagesCurrent Market Conditions Competitive Analysis As a strategic planning group at Target, the group decided to develop a new product; a device similar to the MP3 player. This paper will discuss the results of the competitive market analysis and the products potential success after comparison to the primary competitors in the products market; Apple, Inc. It will also discuss a short history on Apple’s MP3 player, the factors that affect demand, supply, equilibrium prices in the market, and any issuesRead MoreCurrent Market Condition Competitive Analysis1646 Words   |  7 Pagesï » ¿Current Market Conditions Competitive Analysis John Smith ECO/365 January 1, 2020 University of Phoenix Jane Doe Current Market Conditions Competitive Analysis Internet streaming alternatives for traditional television and radio are becoming increasingly popular. Companies such as Netflix, Hulu Plus, Pandora, Spotify, and the like are used in the everyday lives of a large percentage of Americans. Here at Team A Corp. we want to develop a device to bring all of these Internet alternativesRead MoreFedEx - Current Market Trends and Conditions4927 Words   |  20 PagesProject Overview ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½19ï ¿ ½ Current Market Trends and Conditions-FedEx March 15, 2010 University of Phoenix FEDEX - CURRENT MARKET TRENDS AND CONDITIONS The purpose of this paper is review the current market trends and conditions for FedEx. There are numerous ways that a company can become a success or become a failure. The market trends and conditions are just of those reasons. Team A has analyzed the market trends and conditions by reviewing FedExs operating structure, competitorsRead MoreCurrent Market Conditions Competitive Analysis2322 Words   |  10 PagesCurrent Market Conditions Competitive Analysis Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (â€Å"The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as theRead MoreCurrent Market Conditions Competitive Analysis1606 Words   |  7 PagesCurrent Market Conditions Competitive Analysis The product that I have selected will be in the telecommunication arena. There are four major companies that compete for exclusivity for marketing purposes over my elected product of Apple product/s. There is one major competitor to my product and that would be Samsung and Sony, however, the smart-phone is no comparison to any other phone in my era to date. The companies listed all sell Apple products. ( Sprint, T-Mobile, Verizon, and AT T ) The